And in some cases, such as the local search, they want to do that action NOW. Search is intent-driven, which actually means that the user has the will and interest to do an action. Google is very different compared to social media networks and enables unique metrics and insights for marketers. When it comes to local, Google My Business is a remarkable free tool for digital marketing. And this will have an effect on both, Google Search and Maps too. To sum up, if you invest enough resources to handle online reviews, manage photos, post updates regularly, your Google My Business can turn into a new acquisition channel for your business.

Get analytics on how customers searched for your business, and where those customers are coming from.

Post news or offers that people will in search SERPs Knowledge Panel.

Share photos to boost your offer and increase conversions.

Updates reflect Search and Maps automatically, such as business hours or photos.

Increase SEO performance and organic search.

You have full control of what people see when they search for your business.

So, here’s why you should start to manage now: The algorithm will not find you in the “local pack” and you’ll lose potential customers. Without it, your location will not appear in the Google Maps listings, especially for the main local queries when people search on Google from their mobile phones.

By verifying and editing your business information, you can both help customers find you and tell them the story of your business.”Īnd here are the main features provided by Google My Business: “Google My Business is a free and easy-to-use tool for businesses and organizations to manage their online presence across Google, including Search and Maps. GMB was previously known as Google Places and now all Google Place accounts are automatically upgraded to Google My Business accounts. Google My Business is basically a listing of information that any big or small business can provide for Google to use in Maps or search results.

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6 Ways to Optimize Google My Business Page.

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